He is currently Design Manager at Roca, where he has spent more than 22 years contributing to a wide range of projects across the company. With a background in Industrial Technical Design, he has evolved from developing technical components and products—including sanitary ceramics, faucets, and composite materials—to designing complete collections and defining strategic design concepts for the brand. His career has enabled him to combine a strong technical foundation with the aesthetic sensitivity required to drive the evolution of Roca's portfolio, always balancing innovation, functionality, and feasibility. He is passionate about turning challenges into creative opportunities and developing solutions that create value for both users and the business. He enjoys collaborating with multidisciplinary teams and internationally renowned designers, approaching every project with an open mindset, a positive attitude, and a commitment to continuous improvement.
Roca is a global leader in bathroom solutions, with more than a century of history shaping the evolution of bathroom spaces around the world. Founded in Barcelona in 1917, the company has grown from a local manufacturer into an international group operating in over 170 markets, with a strong commitment to design, innovation, quality, and sustainability. Working closely with internationally renowned designers and architects, Roca develops comprehensive bathroom solutions that combine functionality, technology, and aesthetic excellence. Its portfolio spans sanitaryware, faucets, furniture, wellness products, and installation systems, always focused on enhancing everyday life through thoughtful design. Today, Roca continues to drive the transformation of the bathroom into a more sustainable, connected, and human-centered space, reinforcing its position as one of the world's leading brands in the industry.
