Cristina Hernández (San Cristóbal de La Laguna, Tenerife, 1992) is a creative director based in Valencia, where she has lived since 2016. She holds training in product design, art direction, retail, and floral design, disciplines through which she has built a cross-disciplinary profile focused on visual storytelling and the creation of experiences. In 2023, she co-founded Amiguis, a collective project in constant evolution, driven by experimentation, emotion, and collaboration across different disciplines. Through Amiguis, she develops projects in creative direction, contemporary floral design, ephemeral installations, gastronomic experience design, and event production. She has collaborated with brands such as Muuto, Tous, Zara, Santa & Cole, Teulat, El AMOR Productions, and Tiberi Club.
Amiguis is a creative studio founded by Cristina Hernández and Carlos García, based in Valencia. Constantly evolving, the studio moves between art direction, floral design, and event production. They work with flowers through a contemporary lens that brings together design and sensitivity. They are drawn to their beauty, their imperfections, and the sense of life they bring to every project. They see floristry as a language: every stem, texture, and negative space contributes to a composition shaped with intention. They think in terms of colour, proportion, and rhythm, while leaving room for intuition and gesture. Their practice is rooted in exploration without losing sight of the natural essence of the materials. They follow their rhythms, respect their limits, and seek the point where the organic and the designed coexist.
