Cristian Flórez is CEO & President of Be Mate, a company specialising in the management of apartment buildings, serviced apartments and flex living solutions across European cities. An aerospace engineer from Universidad Politécnica de Madrid, with an MBA from ESADE and a graduate of Harvard Business School’s Program for Leadership Development, he has built his career at companies including Amazon and WeWork, gaining extensive experience in growth, operations and international expansion. At Be Mate, he leads a stage of development focused on professionalising the sector, transforming complex urban assets and creating hospitality experiences with a strong local identity. His approach connects strategy, design and profitability, viewing architecture, materials and FF&E as operational tools that enhance guest experience, efficiency and asset performance. He drives the company’s expansion across Spain and Italy through a rigorous, entrepreneurial and customer-focused management style, while promoting scalable operating models adapted to each market and each building.
Be Mate is a hospitality company specialising in the management of apartment buildings, serviced apartments and flex living solutions across European urban destinations. Its model combines hospitality, technology, design and operational excellence to offer flexible stays with the comfort of an apartment and the service standards of a hotel. The company operates through lease, management and distribution agreements, adapting each project to the characteristics of the asset, the market and the owner. With a presence in cities including Madrid, Málaga, Valencia, Rome, Milan and Venice, Be Mate focuses its growth on entire buildings, strategic locations and projects with a strong local identity. Its value proposition covers concept development, design, sales, revenue management and day-to-day operations, aiming to enhance the guest experience while maximising asset performance. The company is committed to sustainable, professional and long-term growth that creates value for owners, investors, teams, guests and the communities in which it operates.
