With more than twenty years of experience driving leading companies across the hospitality, real estate and services sectors, Carlos Escoda has established himself as one of the industry’s most respected executives. His career combines strategic vision, strong execution capabilities and deep expertise in value creation through asset management and organisational transformation. A graduate in Tourism and Hotel Management from the University of Barcelona, he further expanded his education with an Executive MBA specialising in Corporate Finance from IE Business School, strengthening a leadership approach focused on both operational growth and financial profitability. Throughout his career, he has held key positions at some of the world’s leading international hotel groups—including Minor Hotels, Hesperia, Meliá Hotels International and Marriott—managing assets and leading teams in highly demanding operational and corporate environments. Escoda also served on the management teams of two investment funds owned by Edmond de Rothschild Bank, where he led the management, repositioning and value enhancement of hotel assets with a clear objective: to maximise performance and generate sustainable value.
Prior to joining Alma Corp., he served as Chief Executive Officer of SmartRental Group, driving its expansion and consolidation as an internationally focused operator specialising in flexible accommodation solutions.
Alma Corp. is a multi-sector business group specialising in diversified investments, with more than 30 years of experience, operations in Spain, Mexico and Panama, and over €1 billion in assets under management. Its activity is structured around three strategic divisions: Beauty & Longevity, Hospitality & Living and Mobility. Through a portfolio of more than 30 brands, the group develops projects designed to meet evolving consumer needs, transform industries and create memorable experiences. Alma Corp. combines the expertise of senior professionals with the creative energy of a new generation of digital talent to anticipate trends, drive innovation and generate sustainable value. All its brands share the same purpose: to bring meaningful projects to life—initiatives that connect people, transform communities and create a positive economic, social and human impact. Because the future is not awaited; it is created with vision, strategy, commitment and soul.
