Ana Segovia is an industrial designer, co-founder and CEO of odosdesign, a Valencia-based design studio that she has led alongside Luis Calabuig since 2002. After studying at the Polytechnic University of Valencia, she completed her education at Politecnico di Milano, marking the beginning of a career spanning more than two decades.
Specialising in product design and with extensive knowledge of the habitat sector, she has developed projects for companies such as Renault, Muji, Gandia Blasco, Actiu, Lladró, ArcelorMittal and Kriskadecor, among others. Her work is driven by a holistic approach to design: not only creating a good product, but understanding its context, its users and how it should be brought to market. Designing what can be seen, and what cannot.
Her work has received accolades including the German Design Award, Red Dot, iF Design Award, ADI Awards Delta, ADCV and Laus. Naturally curious, she combines her professional practice with teaching, lectures and serving as a jury member for national and international design awards. Since 2023, she has been a member of the Consell del Disseny de València.
odosdesign is a creative studio founded in Valencia in 2002 and led by Ana Segovia and Luis Calabuig. With a strong background in product design and extensive experience in the habitat sector, its multidisciplinary team brings a cross-disciplinary perspective to every project, connecting product, identity, communication, art direction, spatial and digital design.
The studio collaborates with national and international companies and institutions to understand their essence and transform it into relevant, coherent and enduring solutions. Its deep understanding of product design allows odosdesign to go beyond the product itself, shaping its story, its visual universe and the way it is presented and connects with people.
odosdesign sees design as a strategic tool and an open, collaborative and constantly evolving process. An approach that combines creativity and rigour to bring value, identity and coherence to every project, from the initial idea through to its launch into the market.
