Ainhoa Fernández is a business development and B2B sales professional with experience across the hospitality, interior design and contract sectors. She currently leads the development of La Redoute Business in Spain, driving commercial strategy, building strategic partnerships and managing key accounts.
Throughout her international career, she has worked closely with architects, interior designers, hotel groups, real estate developers and corporate clients. This experience has given her an in-depth understanding of the design ecosystem and the HORECA sector, combining strong commercial expertise with a clear focus on growth and business development.
Her areas of expertise include market expansion, strategic partnerships, negotiation and key account management. She is committed to building long-term business relationships, identifying new opportunities and developing tailored commercial solutions that create value for clients and partners.
La Redoute is a French company founded in 1837, with a long-standing heritage in the fashion, home and interior design sectors. Over the years, it has evolved into an international lifestyle e-commerce platform, combining French design, creativity and accessibility.
Through its own brands, including La Redoute Intérieurs and AMPM, the company offers a wide range of furniture, lighting, home textiles and decorative accessories, bringing together aesthetics, functionality and distinctive design.
With a presence across several European markets, La Redoute continues to focus on innovation, in-house product development and a digital shopping experience tailored to evolving consumer needs.
Through La Redoute Business, the company extends its offering to professional clients, providing furniture and interior design solutions for architects, interior designers, hospitality operators, real estate developers and businesses. Its aim is to support professionals in creating functional, inspiring spaces with a distinctive identity, combining design, versatility and a product offering tailored to the specific requirements of each project.
