With a degree in Business Administration and an MBA from ESADE, he has developed his professional career in the fields of marketing, business strategy and communication. He has held various positions in the company, participating in the development of numerous products and communication strategies such as the Roca Galleries. He has been president of Agrubaño (National Association of Bathroom Products) and, for more than 10 years, Director of the We Are Water Foundation. He is currently responsible for the corporate reputation of the Roca Group as well as the strategy and promotion of the Roca brand worldwide.
