With a degree in Business Administration and an MBA from ESADE, he has developed his professional career in the fields of marketing, business strategy and communication. He has held various positions in the company, participating in the development of numerous products and communication strategies such as the Roca Galleries. He has been president of Agrubaño (National Association of Bathroom Products) and, for more than 10 years, Director of the We Are Water Foundation. He is currently responsible for the corporate reputation of the Roca Group as well as the strategy and promotion of the Roca brand worldwide.
Roca is a company dedicated to the design, production and marketing of bathroom products for architecture, construction and interior design. Founded in 1917, it combines tradition and knowledge with a passion for innovation and respect for the environment, with the aim of satisfying people's needs and contributing to the improvement of society's well-being. With sustainability present in all its production processes and with the commitment to preserve a better planet for future generations, Roca has implemented this philosophy in the 170 countries in which it operates and in its 79 factories and transmits it daily to its more than 21,500 professionals. The family company is the market leader in Europe, Latin America and India. It also has a strong presence in China and the rest of Asia, the Middle East, Australia and Africa.
