Sara joined Accor in 2022, where she leads design strategy, creates standards, concept guidelines and oversees design initiatives and special projects for mid-range and economy brands. An architect with a passion for creativity and travel, she studied in Spain and Italy. After graduating in 2001, she founded her own architecture and design agency, Romero & Vallejo, with which she has received numerous awards and worked internationally with companies such as GandiaBlasco, GAN, Diabla, HEM or Everlane. She also collaborates with universities such as BAU University in Berlin, the European Institute of Design (IED) and the IADE School of Design in Madrid. At Accor, Sara is responsible for the Accor Design Awards 2025, a global competition for architecture and interior design students, which aims to re-imagine the hospitality of tomorrow.
Accor is a leading global hospitality group offering experiences in more than 110 countries with 5,600 properties, 10,000 dining venues, wellness facilities and flexible workspaces. The group has one of the most diverse hospitality ecosystems in the industry, encompassing more than 45 hotel brands from luxury to economy, as well as Lifestyle with Ennismore. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusion. Founded in 1967, Accor SA is headquartered in France and listed on the Euronext Paris Stock Exchange and on the OTC market (Ticker: ACCYY) in the United States.
