Sara Ramis is Chief Client, Marketing and Sustainability Officer at Barceló Hotel Group (BHG), where she is responsible for the Group's Corporate Marketing Strategy, leading the areas of Brand Development, Customer Experience, ESG, Innovation and Communication. He joined Barceló Hotel Group in 2001 to lead the Brand area. Currently, he leads the strategy of the ancillary revenue company Barceló Halley, which involves AI systems in upselling processes, and digital solutions such as the Barceló App, the Digital Check In or the Barceló Experiences online platform. Likewise, under his responsibility, Barceló Hotel Group develops its sustainability strategy Barceló ReGen, aimed at increasing the positive impact of the company's hotels in the destinations, through precise monitoring and measurement of their economic, social and environmental impact, and involving innovative technological infrastructures and intelligent management systems.
Women in Hospitality is a pioneering network of leading professionals in the hospitality sector. We are an ecosystem of female collaboration born out of passion, which will have a positive impact on the sector and serve as inspiration and support for future leaders. The mission of Women in Hospitality is to be a professional network made up of female executives with consolidated and successful careers in the hotel and tourism industry, which aims to be a benchmark and actively contribute to the evolution of the sector as well as to serve as inspiration and support for its members together with other women and men in the field of tourism. Based on closeness, friendship and trust, Women in Hospitality aims to promote the visibility of women managers in the hotel sector, gain relevance and prominence and inspire current and future leaders in the sector with interest and ambition in this field.
