Ruby Smith is a Senior Strategist at futures research agency FranklinTill. Her work focuses on exploring how creativity and innovation can come together to build a more positive future, where people and the planet can flourish. Over the years she has collaborated with global organisations and businesses across various industries, from consumer technology to fashion and interiors, such as; Adidas, Tarkett, Samsung, Dell, Logitech G.
Founded by Kate Franklin and Caroline Till, FranklinTill is a design futures agency that collaborates with global brands and organizations to explore and implement design, material, and color strategies. These clients turn to them for insights into the shapes, colors, and materials that will inform lives in the world of tomorrow, and for bespoke, sustainable innovation strategies to help them shape it. FranklinTill is driven by the belief that research and innovation in materials and design are key to a sustainable future.They work closely with clients to identify design opportunities within contemporary cultural currents, providing the ideas needed to thrive in a rapidly changing world. FranklinTill produces actionable research that enables long-term innovation, rather than short-term trend-chasing. FranklinTill are the authors of the materials bible “Radical Matter: Rethinking Materials for a Sustainable Future” and the curators of the global exhibition “Our Time on Earth.”
