Born at the end of the 80's and part of the last generation which was able to get to know the authenticity of the world before the century change. After developing his career working as an hotel management executive, now he shares its unique and perfected vision of the industry, which not only aligns with the preservation of its spirit but with the concept of "designed to stop traffic" envisioned by the architect Victor Lundi during the construction of the Mineral Springs Motel in Florida in 1958.
The rise of the internet era had a great impact in the "hotel spirit". During this period we saw the introduction of cameras in phones, the restriction of privacy and the emergence of social media. All of this has subjected hotels to greater scrutiny than ever, along with the pressure to maintain their reputation and positive presence. However, this brought a lack of uniqueness and originality, modern aesthetics became the norm, reflecting the cultural movement of the time. Now, a wave of change has arrived, an understanding of what André Balasz said: original ideas must be preserved to "capture the spirit of the moment, which changes all the time".
