Lydia Pérez García-Ruescas is a professional with more than 25 years of experience in marketing, communication, events and business development. Founder and operator for 17 years of her own agency, she has worked with leading brands such as Adidas, Coca-Cola, Sephora and Mercedes Benz, among others. She has extensive experience in event organization, including the Gran Prix de Sotogrande, awarded bronze for best cultural event in 2018 by Eventoplus. She has recently specialized in the luxury real estate and tourism sector with Sotogrande S.A. and CoolRooms Hotels. Lydia, passionate about brands and digital marketing, is a professor at ESERP, mentor at Turiscool and speaker at events on tourism and luxury. Her career has focused on achieving marketing objectives, KPIs and contract negotiation and sales, with a strong international vocation.
CoolRooms Hotels, founded in 2018, specializes in converting landmark buildings into luxury hotels after careful restoration. It aims to combine historic grandeur with modern comfort and contemporary details. The award-winning collection includes Palacio de Atocha in Madrid, Palacio de Villapanés in Seville and Palacio de Luces in Asturias, with new openings in Porto and Lisbon in 2024 as part of its international expansion. CoolRooms Hotels seeks to offer memorable travel experiences that reveal local history, culture, art, gastronomy and landscapes. The company stands out for its excellent service and attention to detail, and is also committed to positively impacting local communities by collaborating with artisans and merchants. In addition, it promotes sustainability and responsibility, being certified in 2024 by Bioscore Sustainability and Choose My Company in its HappyIndex at Work.
