Loli Moroño, CEO and Creative Director of PF1 Interiorismo Contract, has over 25 years of experience in interior design, specializing in the Hospitality sector. She culminated her training with an Extraordinary Award at the EASD Pablo Picasso and in 2011 co-founded PF1 with Martina Casas, where they develop innovative and profitable projects for independent hotels, capital funds and hotel companies in Spain and Portugal, in addition to creating various pieces for recognized brands in the sector.Moroño stands out for her communication skills and her vocation in the field of hospitality, collaborating with official bodies and Higher Schools of Art in Spain and Latin America. He actively participates in industry events and since 2018 contributes articles on hotel interior design in the magazine “Hostelería y Restauración”. He has also been a juror in numerous prestigious awards, including the HOSTELCO Awards 2020, highlighting his recognition in the industry.
PF1 Interiorismo Contract was born from the experience and passion for hotel interior design of Martina Casas and Loli Moroño. Specialized in the Hospitality sector, the company is consolidated as an essential reference in Spain and Portugal, with international touches. Taking advantage of the team's experience and knowledge, PF1 focuses on the prescription and development of profitable projects, integrating new materials in its design proposals. The firm also develops pieces for recognized brands in the sector. It has been awarded distinctions such as the Hostelco Awards 2018 and the Gold Medal in the Hospitality Boutique Hotels 2020 category of the World Wide Biennial of Interior Design & Landscape (Latin America), as well as the Hotel & Property Awards 2019 and HIP 2024, among others. Prestigious publications have disseminated some of their most relevant works. They also participate as trainers, speakers or moderators in different events organized by specialized entities of the sector.
