Juan Andrés Fernández Velázquez is an entrepreneur with more than a decade of experience in the creation, operation and development of luxury and luxury tourism projects in South America, Antarctica and the United Arab Emirates. He is co-founder and director of AWE International Development and AWE Colonial León, as well as founding partner of Rural Capital Partners SL, a project accelerator that fights against rural depopulation in Spain. He is also a founding partner of the non-profit association Arte Olvidado, which is dedicated to rescuing and enhancing the popular and sacred art of the villages of the Cantabrian Mountains in León. A mountaineer and proud father of three children, Juan Andrés is also the grandson of grandparents from León.
AWE is a unique project that seeks to enhance the landscape and traditions of a beloved land. It was born out of a passion for developing unique experiences and offering exceptional service to its clients. Based in a late 18th century mansion, AWE Colonial is dedicated to rescuing the historic building and harmoniously combining locally sourced products with the work of authentic artisans. Its goal is to offer an immersive exploration of the Leonese territory. AWE Colonial is the group's first project open to the public and is currently in the process of expansion.