Elvira Ràfols is a specialist in marketing, communication and public relations, with experience in the conceptualization and execution of strategies for various industries. In 2019, together with Albert Montesinos, she developed wecamp, an innovative glamping concept aimed at a non-traditional urban camping public. In addition, he was key in the creation of the chic&basic hotel chain and collaborated with Hospes Hotels. He founded and directed Hey! PR Agency & Academy from 2003 to 2020, working with clients such as Hola Luz, Nexus Energía, Laboratorios Rubió and Corporación Puig. She has also worked in agencies such as Weber Shandwick and i griega Comunicación. She has a degree in Communication Sciences and a background in digital marketing and styling.
Wecamp is an innovative concept in sustainable camping that seeks to redefine the camping experience. Its approach goes beyond traditional luxury, offering eco-friendly stays and villages designed to connect people with nature in unique environments. Wecamp's philosophy focuses on minimal intervention in the environment, using modern and natural materials, and prioritizing comfort without sacrificing sustainability. Their accommodations are designed to merge with the landscape, providing comfort with hotel standards. In addition, they promote responsible tourism, supporting the local economy and conservation actions. Wecamp offers a variety of services and experiences, from sports activities to high quality shared spaces, to meet the needs of all types of guests. With strategic locations near tourist spots, they seek to offer a total immersion in nature and local culture.
