Álvaro Matías is an expert in design and cultural management. He is currently the director of the Madrid Design Festival, one of the most relevant design events in Spain. In addition, he leads ALMADÁS, a strategic consulting firm where he works on projects related to identity, corporate culture and business development through creativity and innovation. He also collaborates in Soulsight, a consulting firm with which he accompanies companies in processes of transformation and adaptation to new business models. He developed a large part of his career at La Fábrica, a reference company in cultural management in Spain, where he worked for 18 years. During his time at La Fábrica, he promoted important editorial, exhibition and digital projects. He was director of Notodofilmfest as well as its platforms, all of them key in the promotion of emerging talent and creativity. With extensive experience, his approach combines creativity with strategies that generate impact and value.
ALMADÁS is a consulting firm that specializes in the creation of creative strategies that reinforce corporate identity and culture. Through strategic planning and creativity, it helps its clients to build narratives and content programming that impact corporate culture, business development and social transformation. With a vision committed to responsibility and inclusion, it seeks to accompany companies that are leaders of change in their sectors, creating authentic and relevant projects. Soulsight is an independent strategic consulting firm that combines design, humanities and business to help organizations adapt to the challenges of the current environment. Its projects include innovation, organizational culture and the development of new business models. Soulsight puts people at the center of its solutions, helping its clients to understand their customers' motivations and transform their business processes.
