Pepa Casado is CEO and principal researcher at Futurea, a company dedicated to the research and application of trends in product design and interior design. Pepa leads the research at Ambit's trendsCLUB. She teaches trends at esDesign Barcelona and at the CEU University of Valencia. For 10 years she directed the Observatorio de Tendencias del Hábitat. She also writes as a freelance for Houzz.

Futurea is a consulting firm specialized in trend research in strategic environments and its application to the market. Its methodology is the result of more than 15 years of experience in the fields of market research, trends and foresight.

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