Professional with almost 30 years of experience in commercial and marketing executive roles in design and technology companies. Co-founder in 2015 of ACT! Consulging Lab, a consulting company specializing in strategy, communication, sustainability and social responsibility, work that he combines with the management and coordination of all activities of the Professional Association of Lighting Designers (APDI) and the executive management in Madrid of the creative agency James Brand & co, while developing an intense teaching work on branding, communication and story-telling.
The Professional Association of Lighting Designers (APDI) is the platform that integrates and defends the professionals of architectural lighting design in Spain.It is an independent and non-profit organization, whose activities are developed thanks to the voluntary and altruistic work of designers, and all its resources are dedicated to the various initiatives that respond to its founding cause: the development of a Culture of Light in our country and the dissemination and recognition of the profession of independent Lighting Designer.
