Diego Calvo, CEO and co-founder of Concept Hotel Group, is originally from Ibiza, where he has shaped his creative world in the hotel industry. With 25 years of experience in the sector, he has worked with Marriott, NH and Hilton, but in 2013 he decided to create his own hotel group together with Tallyn Planells and Marc Rahola. Concept Hotel Group has developed 9 brands in Ibiza, each with a unique concept: Santos, Tropicana, Dorado, Cubanito, Paradiso, Romeos, Grand Paradiso, Mongibello and Los Felices. Calvo is deeply involved in the design of his hotels, combining art, fashion, design, music and film. In 2020 he appeared on Forbes' list of the 100 most creative people in Spain, and in 2021 he participated in a Rolling Stones music video. He has been organizing the Rock Nights party in Ibiza for 18 years, mixing rock and a unique aesthetic.

Concept Hotel Group was created with the idea of giving a unique personality to each of its hotels, transforming them into special and disruptive places. Each hotel is the result of a careful conceptualization that reflects the passions of those who design it, from the initial idea to the smallest details. The group's hotels are based on five pillars: art, design, music, fashion and cinema, with passion as the main driving force. They are in constant movement, guided by the desire to surprise and maintain enthusiasm in each project as if it were the first.

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