Sandra González

Art director and co-founder of BaconStudio, a project she leads alongside Alicia Macías. Throughout her career, she has worked in the world of design, creating her own jewelry brand, where she developed strong, coherent visual concepts with a clear identity.

At BaconStudio, she is primarily responsible for art direction, defining the visual style of each project and ensuring that every image and creative piece clearly reflects the essence of what they aim to communicate. She is passionate about working from concept to execution, paying attention to every detail and collaborating closely with both the team and their clients. She believes in the power of well-thought-out aesthetics and the importance of a visual narrative that connects in an authentic and lasting way.

Creation of photography and digital content, focused on being “visual storytellers.” Bringing their clients’ projects to life, Alicia and Sandra specialize in natural light photography, seamlessly integrating their own art direction and styling into each image. They work with both national and international clients on editorial and commercial projects, always with a style that conveys calmness, elegance, and timelessness.

Specializing in photography, video, and art direction, they bring a unique approach to visual content creation for design, architecture, interior design, and lifestyle brands. Their work is rooted in telling authentic visual stories, using natural light and human interaction as key elements. Over the years, they have collaborated with a wide range of clients, from beauty and jewelry brands to restaurants and boutique hotels. Their ability to capture the essence of each project has been recognized in prestigious media outlets such as Architectural Digest España.