Pepa Casado is the CEO and lead researcher at Futurea, a company dedicated to trend research and its application in product design and interior design. She leads the research for Ambit's trendsCLUB and teaches trend analysis at esDesign Barcelona and the Istituto Europeo di Design (IED). For ten years, she directed the Habitat Trends Observatory. She also writes as a freelance contributor for Houzz.
Futurea is a consultancy specialized in trend research within strategic environments and its application to the market. Its methodology is the result of over 15 years of experience in the fields of market research, trend analysis, and foresight.
