Natalia Ojeda is an architect with a Master's in Architecture, Art, and Ephemeral Spaces from UPC, as well as a D.E.A. in Advanced Studies in Architectural Projects from the same university. Her career includes experience in renowned architecture firms, as well as running her own studio for four years, which has given her in-depth knowledge of all phases of the creative and construction processes of architectural projects.
Since 2017, she has led the communication department at Matter Group and heads The Grey Matter Agency, an agency specialized in brand positioning. Through this role, she promotes the visibility of new brands and materials, with the aim of fostering innovation in the materiality of architectural and interior design projects.
Matter is a service company dedicated to the materialization of architecture and interior design projects, with offices in Barcelona, Madrid, and Sotogrande. Since 2017, its mission has been to support architecture that drives innovation, sustainability, and well-being. It has a team of specialized consultants and three up-to-date material libraries at its locations. Its services range from material advising and sales to specialized consulting for large-scale projects. Matter acts as a link between professionals and the industry, promoting knowledge exchange and sector development. With a strong focus on continuous research, Matter offers professionals a comprehensive view of the latest trends in materials, providing solutions that meet the diverse requirements of each project—whether aesthetic, sustainable, economic, or quality-related.
