Manager of the Procurement Hub at Alianza Hotelera and co-founder of Arch30 Hotel, a magazine and forum specialized in hotel architecture and interior design. He has over 15 years of experience in the hotel sector, leading strategic projects related to procurement, design, and construction. He previously headed the projects and construction department at Bigmat Iberia, coordinating works in hotels and retail spaces, and served as General Manager of Kentia, a purchasing center for small hotel chains and independent hotels. A regular contributor to initiatives led by various hotel associations, he brings a comprehensive perspective that combines hotel operations with innovation in construction processes.
Alianza Hotelera is a group of independent hotel chains that come together to strengthen their competitiveness in the market without losing their identities. Through this collaboration, they share resources, technology, commercial strategies, and brand visibility, allowing each member to access benefits similar to those of large international hotel chains. Their approach is based on collaboration rather than consolidation, promoting professionalization, digitalization, and the collective growth of the hotel sector. In addition, the Alliance serves as a platform for representation before institutions and tourism organizations.
