Concept Architect. Specialist in workplace, retail, restaurants, and corporate branding. Architect and Master in Theory and Practice of Architectural Design from ETSAB / UPC. He conceptualizes spaces, products, and services for brands through innovation and communication—from the initial idea through all project phases, construction oversight, and ongoing activation. Since 2000, he has collaborated with Grup Idea, becoming a partner in 2010. He is currently Director of Design and Marketing. He combines professional practice with teaching and contributions to media outlets. He is Vice President of the Retail Design Institute Spain, curator of the expert communities The Next and MĀJH(LONE). He directs the "Comerciología" section on Radio Comerç and leads the programs Miradas trans-versales, TransMiradas, and Mirades transVersals on Perspectiva at Catalunya Ràdio. Additionally, he serves as an advisor on Innovation and Retail on the Barcelona board of the COAC.
