María Deus

Brand Manager of Domus Selecta, the international collection of boutique hotels by Keytel. She began her professional career in leadership roles within the hospitality sector, eventually becoming deputy manager of a renowned establishment. Since then, she made a personal and professional shift by launching a sustainable fashion brand, specializing in branding, communication, and strategic marketing. Currently, she leads the projection and positioning of Domus Selecta, highlighting the uniqueness, identity, and history of each hotel. Passionate about the details that make a difference, she drives a collection of boutique hotels recognized for their authenticity and emotional impact. With a strategic vision and aesthetic sensitivity, she works to ensure that each hotel communicates its essence in a coherent, memorable, and distinctive way. Her approach is based on excellence, building a strong brand, and constantly seeking what makes each property unique within the Domus Selecta universe..

Domus Selecta, an international collection of boutique hotels, has been committed for over 20 years to creating unique experiences that tell unforgettable stories in exceptional destinations. Each carefully selected property stands out for its exclusive character and its ability to offer personalized stays, where local charm blends with impeccable service and sophisticated design. As part of Keytel, the first global alliance of independent hotels with over 3,000 members in 80 countries, Domus Selecta hotels benefit from an international visibility platform that amplifies their presence at trade fairs, digital channels, and exclusive loyalty programs. This synergy provides each property with access to strategic consulting and cutting-edge technology. In this way, Domus Selecta enhances the exclusivity of its hotels and expands their reach, ensuring guests authentic, memorable, exclusive, and unforgettable experiences, uniquely crafted in every corner of the world.