Laia Grassi

With 20 years of leadership in creativity, Laia is at the intersection of advertising, art, and technology. Today, she heads LG LAIA GRASSI, her own consulting firm, as Creative Director specializing in GenAI and Advertising, transforming ideas into images, videos, and sounds that not only stand out but also move people. She helps brands reveal their best selves and push their own boundaries. Her creative drive is backed by more than 40 international awards—including Cannes Lions—and recognition as the global winner in an AI competition organized by Coca-Cola, proving that her work doesn't just break the mold: it boldly redefines it. He works side by side with creative teams to design content that truly connects, merging strategy, narrative, and technology in the service of the most advanced digital advertising. He shares this vision in talks and conferences that challenge and awaken the industry to embrace AI as an essential ally of creativity.