Imma Satorras is the founder and CEO of Ámomos, a sustainability-driven impulsoría focused on tourism quality and responsible practices. Based between Barcelona and Reus, she supports destinations and businesses across Spain and the Canary Islands. She teaches in universities and companies about responsible tourism, ESG, and sustainability certifications, and has helped numerous organizations adopt more conscious models. She is a board member of the Associació Catalana de Professionals del Turisme (ACPT) and a member of WAS (Women Action Sustainability). Imma is a certified Biosphere auditor. She holds a Master’s in Integrated Management Systems for Quality, Environment and Occupational Safety, a Master’s in Hotel Management, and a Master’s in Sustainable Tourism Transformation from ESADE.
Ámomos is a sustainability-driven impulsoría (a blend of consultancy and transformation catalyst) that supports tourism companies and destinations in integrating sustainability with proximity, rigor, and commitment. Specializing in tourism quality, ESG criteria, and sustainability certifications, Ámomos provides diagnostics, tailored consulting, training, and communication tools. It helps turn sustainability commitments into real, measurable, and communicable actions. Ámomos also guides companies through the certification process, helping them choose the label that best fits their reality, needs, and maturity level. Its proprietary tool, the “Ámomos Sostenímetro,” helps organizations understand their sustainability level and move toward greater positive impact. Ámomos works with organizations across Spain, adapting to each context and promoting genuine transformation toward more responsible tourism.
