With more than 20 years of international experience in strategy and consulting, he has worked across various countries in Europe, Africa, and the Middle East. He began his career at McKinsey & Company, where he specialized in business transformation projects, economic development, and international expansion, taking on leadership roles with a focus on value creation and innovation in sectors such as banking and FMCG. In 2020, he left the corporate world and moved to Spain to launch his own hospitality brand together with his wife, Mónica Mascarós. The company was born with the vision of offering hospitality of the senses, where each hotel is a unique experience that connects travelers with the authenticity of the place. Under his leadership, Nomad has developed a collection of boutique hotels distinguished by sustainable design, integration of local craftsmanship, and personalized hospitality for the global traveler.
Collection of boutique hotels and tourist accommodations in the Valencian Community offering “hospitality of the senses,” focused on authenticity, soulful design, and connection with the environment. Based in Jávea, where they opened the region’s first sustainable hotel in 2020, they currently operate 6 properties along the Costa Blanca in privileged locations. Each has its own singular identity while maintaining a coherent philosophy and narrative. They champion a design approach that transcends appearance and becomes experience. Every project is created in close collaboration with local artisans, reviving traditional techniques and using native materials such as natural clay, wood, and lime mortar. This commitment not only preserves crafts that are part of Mediterranean identity but also gives each space an unrepeatable personality. In this way, every detail—whether a terracotta floor, a ceramic lamp, or a handwoven fabric—becomes a living story of the territory.