A pioneer of the Contract Channel in Spain and Latin America/Caribbean. With more than 20 years of experience, he designs, develops, and leads creative collaborative ecosystems that facilitate internationalization through a cross-cutting approach that drives innovation, knowledge, business cooperation, and the creation of new business opportunities among the different players in the Contract Channel value chain (furnishings, design, architecture, project management, operations, real estate development, etc.). He develops specific programs that connect design, wellbeing, sustainability, and social impact, with a priority focus on Latin America/Caribbean, the USA, Europe, and the Middle East.
UNEX (Asociación empresarial del hábitat, su internacionalización y el Contract), represents the contract value chain in Spain, facilitating internationalization in the priority markets of Latin America/Caribbean and the Middle East. It develops collaboration models for internationalization between industry, specifiers, and project decision-makers in target markets, creating creative collaborative ecosystems that help feed back and strengthen those markets.
