Alicia Macías

Photographer and co-founder of BaconStudio, a project she leads alongside Sandra González. She began her career as a freelance photographer, exploring various visual languages and collaborating with brands, agencies, and creative projects. Over the years, Alicia and Sandra combined their experiences to create their own studio, where they merge refined taste with a sensitive perspective. At BaconStudio, she primarily takes on the role of photographer, although both share cross-functional responsibilities in creative direction, production, and project development.

Their approach is centered on creating images with identity—visuals that resonate with people and communicate the value of each brand or story. They believe in a carefully crafted aesthetic, but also in the importance of process and collaboration. Every project is an opportunity to innovate, grow, and continue adding value through creativity.

Creation of photography and digital content, focused on being “visual storytellers.” Bringing their clients’ projects to life, Alicia and Sandra specialize in natural light photography, seamlessly integrating their own art direction and styling into each image. They work with both national and international clients on editorial and commercial projects, always with a style that conveys calmness, elegance, and timelessness.

Specializing in photography, video, and art direction, they bring a unique approach to visual content creation for design, architecture, interior design, and lifestyle brands. Their work is rooted in telling authentic visual stories, using natural light and human interaction as key elements. Over the years, they have collaborated with a wide range of clients, from beauty and jewelry brands to restaurants and boutique hotels. Their ability to capture the essence of each project has been recognized in prestigious media outlets such as Architectural Digest España.