With over 20 years of experience, Alberto Martínez has developed his SpaceUX method, adopting UX designers’ creative processes to define thinking protocols in architecture and interior design—a methodology he applies at Venture Experience. An Industrial Design Engineer specialized at the Royal College of Art, he has been recognized with awards such as the Red Dot, Compasso d’Oro, Best of the Year Interior Design, Kokuyo Design Award, and German Design Award, and has been named one of the 100 most outstanding creative minds in Spain by Audi. As a co-founder of CuldeSac, he has collaborated with brands such as Hermès, Porcelanosa, Tiffany, Bentley, and Lladró. His career also includes teaching and speaking at universities around the world. His approach focuses on using strategic creativity applied to space design as a catalyst for change, aiming to foster critical thinking and improve people's quality of life.
Venture Experience is a consultancy that puts creativity at the service of society, designing spaces that rethink how we experience them. They develop projects across various sectors—hospitality, healthcare, retail, education, among others—achieving objective and measurable results. Through their SpaceUX method, they identify key moments in the guest experience and turn them into opportunities. These are projects designed for today's people, responding to the needs of the near future, offering unique solutions that differentiate their clients, position them as innovation leaders, and help transform the hospitality sector. They have developed projects for brands such as Tierra y Armonía, Bentley, Pininfarina, Compac, RNB, and SH Hotels, among others. At Venture, they design "the next where": spaces that act as catalysts for change, activate critical thinking, and enhance people’s quality of life.
