The Concept Rooms of interihotel MAD24, to be held at IFEMA Madrid from November 19 to 21, are an initiative of the Interiors Living Lab, an AMBIT project aimed at researching how interior design and interior design affect people's emotions and behavior. Users will have the opportunity to visit these spaces during the 3 days of the event.

The objective is to extract new knowledge on how to respond, from the interior design point of view, to the needs of the new customer profiles and, therefore, to project into the future what hospitality spaces will be like for new travelers and users.

 

Moodboard of the Genius Loci Concept Restaurant, by El Equipo Creativo

 

The Concept Restaurant GENIUS LOCI, designed by El Equipo Creativo and inspired by Coolrooms Hotels, is based on the striking palatial buildings of the hotel chain CoolRooms Hotels, which exude a hedonistic and relaxed style. To connect with these ideas, the studio proposes to reproduce a moment so typical of the local culture such as sitting around the table to eat or drink and, above all, to socialize. A total of 14 exhibiting brands at the next edition of interihotel have contributed their products to help create this temporary restaurant.

Concept of the Harmony Seeker Concept Lobby, by Zooco Estudio

The HARMONY SEEKER Concept Lobby, designed by Zooco Estudio and inspired by VP Hoteles, responds to the use of geometry as a tool for the creation of spaces and as a response to the needs posed by the VP Hoteles hotel chain for the design of a lobby, such as biophilic and natural design, the flexibility and versatility of the spaces, the well-being of the client, the experience of use or the visual impact. A total of 14 exhibiting brands at the next edition of interihotel have contributed with their products to the realization of this ephemeral lobby.

The interihotel team would like to thank the exhibiting brands that have contributed to the development of the Concept Rooms by providing their products for their participation: Bolon, Calma, Casual Home&Contract, Coordonné, Ecler, EcoCero, Estiluz, Fama Solutions, Finsa, Gancedo, Ikea, Inclass, Kave Home, Made Design, Novacolor, Novocuadro, Pepe&Alonso, Santa&Cole, Secrisa, Simon, Soffitti Pelli, Sono & Zennio.

More information on the Concept Rooms and the Interiors Living Lab