The Experience Area is a new space that can be found in the exhibition area. It is a prototype from “The Accessible Hotel 4.0” project, developed by AEI, The Spanish Network for Accessible Tourism, in collaboration with CENFIM and with the support of MINETUR. In this space, visitors will have the opportunity to experience a room designed for a person with reduced mobility. In addition, they will learn about how “unnoticed accessibility” criteria is applied to a room or a hotel’s reception that implements communication solutions and data processing, as well as discovering the latest technologies applied to hotel fit-out and interior design. The design of this area has been overseen by the leading architect Fernando García-Ochoa who is responsible for a number of notable works, such as the accessibility project for the Santiago Bernabeu stadium.

Brands like Motion4, Grupo Presto Iberica, Faus, Calma, Kalada Contract, Carpyen, Itomi Orthopedics, Puntodis Chef's Voice, Aquacontrol, Valyrio Body Dryer, Grupo Orell, Elea Soluciones, Simon and Amphone has collaborated in the Experience Area.

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