Ramon Morera experienced the Internet revolution firsthand, leading the transition from print advertising to digital from his position as commercial director at a time when almost no one believed in it—neither clients nor his own teams. Paradoxically, today he sees the same transformative energy in XR technologies, convinced that they will mark a new revolution in the way we communicate and experience reality. After a stint as a managing partner at a communications consulting firm, he founded Produktia, where he promotes projects that put technology at the forefront of the message. Throughout his career, he has worked for both manufacturers and pharmaceutical companies, where 3D has played a key role, and has collaborated with cultural institutions such as La Fura dels Baus, 3CAT, and the Gran Teatre del Liceu, adding an artistic layer that connects innovation, emotion, and storytelling..
Produktia is an audiovisual production company specializing in immersive and interactive content: 360 video, CGI, virtual reality, and mixed reality. With a clear focus on innovation, it creates experiences in which technology is integrated to serve communication, rather than the other way around. The studio combines creative research and technical development to respond to corporate, industrial, and cultural projects, generating new forms of interaction between brands, spaces, and people. Based in Barcelona, Produktia collaborates with companies, institutions, and creators to explore new narratives that connect the physical and digital worlds, building bridges between communication, technology, and art.
produktia.tv
