MAD26-nov17-19

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interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Ge to know all the speakers

Get to know the participating brands

interihotel brings together more than 350 of the best international brands. Furniture, lighting, materials, construction solutions, and technology: everything a hospitality design project could possibly need.

Get to know all the participating brands
Inside
Green
Future

Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab

Interiors Living Lab is an AMBIT Living Spaces Cluster project that brings together different experimental spaces focused on hotel and restaurant design.

Interior design concepts, materials, craftsmanship and emerging technologies converge in this laboratory to explore new solutions, generate knowledge and anticipate the future of the hospitality sector.

Explore the Interiors Living Lab spaces
MAD26 Concept Room

MAD26 Concept Room

A Concept Room designed by HBA and inspired by Barceló Hotel Group.

MAD26 Concept Restaurant

MAD26 Concept Restaurant

A Concept Restaurant designed by Livit Design and inspired by Lamucca.

Materials Lab

Materials Lab

An exhibition of innovative materials selected for their performance, impact and sustainability attributes.

Craft Lab

Craft Lab

A space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

An experimental space dedicated to emerging digital technologies and their applications in interior design.

Jorge Escobar

  • Dia: 21 Oct. / Cultural Encounters, 23 Oct. / The Business of Encounters

CEO & Founder, Franemov

Founder of Framemov, he leads a pioneering studio in large-scale events and immersive advertising, specializing in 3D content, augmented/virtual reality, and projection mapping. His mission is to create digital art that connects emotionally with audiences through immersive experiences that fuse art and technology, transforming physical and digital spaces. With a decade of experience, he has led innovative international projects in immersive shows that integrate multiple video formats, interactive installations, and augmented reality, transforming concerts, urban spaces, and launches into memorable experiences.

In interior design and living spaces, Framemov is revolutionizing space design through artificial intelligence. Using AI to generate proposals in real time, create hyper-realistic visualizations of environments before construction, and develop interactive experiences that allow users to explore spaces immersively. This integration optimizes creative processes and customizes each project according to specific needs. They combine creative vision with technological innovation to design the future of immersive experiences, redefining the limits in interior design, architecture, and visual communication.

framemov.com

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