Specialist with nearly 25 years of experience in the commercial space industry, leading all stages of HoReCa, retail, and corporate projects—from consultancy and conceptual design to management and implementation. This work is carried out for both local companies and international clients across Europe, the Middle East, Latin America, and Africa. He has worked with various operators across different targets, markets, and HoReCa formats, including hotels, event centers, hostels, lounges, VIP areas, spas, restaurants, bistros, diners, bars, cafés, and food courts. He is a professional up-to-date with the latest techniques, trends, and methods applied to the HoReCa, retail, and corporate sectors. All his work—studies, research, teaching, and publications—has focused on commercial spaces. He holds a degree in Architecture, a Master’s in Marketing, a Master’s in Interior Architecture, a Doctorate in Architectural Projects (DEA Diploma), and is a lecturer, researcher, and author.
P4R is a studio specialized in strategic design for the commercial space industry, leading all stages of HoReCa, retail, and corporate projects. Our services cover the entire conceptual, technical, and executive phases, ranging from consultancy and concept design to project management and implementation, across diverse markets, formats, and environments. Based in Barcelona, we have developed projects for both local companies and international clients in Europe, the Middle East, Latin America, and Africa. We collaborate with various operators, across different targets, assignments, and levels of HoReCa implementation, including hotels, resorts, event venues, lounges, VIP areas, spas, restaurants, bars, cafés, and food courts. Our team stays up to date with the latest techniques, trends, and methods applied to the HoReCa, retail, and corporate sectors. P4R is strategic design focused on creating value, developing unique proposals aimed at enhancing brand impact, improving user experience, and increasing our clients’ profitability.
