Bittor Sánchez-Monasterio, who graduated in Architecture, Civil Engineering, Urbanism, and Landscape Design from E.T.S.A.B. in 2001, has built an international career across Barcelona, New York, Shanghai, and São Paulo. He has worked with renowned firms and corporations, while also founding BYN Studio, a flexible platform for design and strategy. His path combines professional practice with teaching at universities in Europe, the United States, China, and Brazil. Since 2020, he has served as Global Vice President of Design Economy and Midscale Brands at Accor Hotels, driving strategies that transform hotels into sustainable, dynamic hubs of hospitality and lifestyle.
Accor is a global hospitality group with more than 5,000 hotels across 110 countries. Deeply committed to creating sustainable value, the company plays an active role in giving back to both the planet and local communities. Its Planet 21 – Acting Here program is dedicated to advancing “positive hospitality,” promoting responsible practices that benefit people and the environment alike.
