He is co-founder and CEO of Grupo SUR, a group of companies and a creative collective focused on helping individuals, projects, and companies express their brands effectively in the market. He is also a co-founder of FUTUREA and ESES, and has contributed to the corporate development of IdearIdeas. Currently, he serves as an advisor and partner at SALES LAYER, a B2B software startup. Previously, he served as Director of Alicer, the Technological Institute of Ceramic Industrial Design, and was responsible for the Competitive Intelligence area in market, trends, and technology at the Ceramic Technology Institute. Additionally, he has been a professor in the area of Marketing and Market Research at Jaume I University and head of the Marketing Department on the board of the College of Economists of Castellón.
SUR is a group of companies and, at the same time, a creative collective that helps individuals, projects, and companies express their brands in the market. SUR’s philosophy is based on two pillars: respect for each client’s unique path and collaboration on that journey with a proactive and creative approach. The group is made up of several specialized divisions: FUTUREA, a research and trend application center for strategic environments; IDEARIDEAS, a design studio specialized in branding, graphic design, CGI, interior design, and events; ESES, which combines marketing, design, and technology to transform business challenges into digital solutions; ESPACIO IMAGINARIO, a creative atelier; and DIARIODESIGN, a design magazine. SUR works with individuals and companies across various sectors, although its main expertise is focused on the habitat industry.
