With a degree in Business Administration and a Master’s in Business Management from ESADE, he has developed his professional career in the fields of marketing, business strategy, and communications. He has held various positions within the company, contributing to the development of numerous products and communication strategies, such as the Roca Galleries. He has served as President of Agrubaño (the Spanish National Association of Bathroom Products) and, for over 10 years, was Director of the We Are Water Foundation. He is currently responsible for the corporate reputation of the Roca Group, as well as for leading and driving the global strategy of the Roca brand.
Roca is a company dedicated to the design, production, and marketing of bathroom products for architecture, construction, and interior design. Founded in 1917, it combines tradition and expertise with a passion for innovation and respect for the environment, with the goal of meeting people's needs and contributing to the improvement of society’s well-being. With sustainability embedded in all its production processes and a firm commitment to preserving a better planet, Roca has implemented this philosophy across the 170 countries where it operates and in its 76 factories, sharing it daily with its more than 21,500 professionals. This family-owned company is a market leader in Europe, Latin America, and India. It also has a strong presence in China and the rest of Asia, the Middle East, Australia, and Africa. As a result, Roca is a global leader in its industry.
