Expert in business development within the contract channel, with over 25 years of experience in wood-based construction materials. His professional career has focused on launching and consolidating brands, as well as managing strategic relationships with key clients in the sector. With a solid foundation in leadership and sales, he has demonstrated his ability to adapt products and services to the specific needs of each client. As a contract channel expert, he has worked closely with architects and designers to create unique and functional projects, generating innovative and sustainable solutions. Throughout his career, he has worked for leading multinational companies, where he has played key roles in defining commercial policies and developing new markets. Enrique is passionate about sustainability and actively promotes the use of natural materials in construction.
One of the world’s leaders in the wood-based panels market. With an industrial soul, Sonae Arauco is one of the largest wood-based solutions players in the world. The company’s commitment to sustainable development is borne out in its forest certification, the implementation of a circular bioeconomic model and the permanent integration of recycled wood into the industrial process. Since its inception, Sonae Arauco has focused on developing sustainable wood solutions with high-added value for furniture, interior design and construction, from the most standard to the most demanding from a technical point of view. From Innovus® decorative products to Core & Technical® products and AGEPAN® SYSTEM solutions, Sonae Arauco holds a versatile portfolio, with a wide range of applications.
