He leads the brand strategy, communication, marketing, and community building for The Social Hub in the Iberian region, with a presence in cities such as Barcelona, Madrid, San Sebastián, Porto, and soon, Lisbon. With a career that intertwines art, culture, hospitality, communication, and strategic partnerships, he has driven collaborations with institutions such as Manifesta, Urvanity Art Fair, Barcelona and Milan Design Week, Sónar Festival, Atlantida Mallorca Film Festival, Amsterdam Spanish Film Festival, and the Gran Teatre del Liceu. Convinced that culture is a powerful brand accelerator, Luigi works to make this tangible through partnerships that create the right environment for that transformation. He also drives initiatives that position The Social Hub as a space that acts as a mentor, incubator, and accelerator for ideas, people, and projects with a positive impact. Passionate about the power of human connections, he is committed to transforming hotels into vibrant spaces for gathering, expression, and community.
With a mission to create a better society, The Social Hub is more than a hotel, it’s a vibrant lifestyle hospitality concept that connects students, travelers, digital nomads, entrepreneurs, and locals in spaces designed to spark connection and collaboration. From hotel rooms and student housing to coworking spaces, meeting rooms, gyms, and bars, each hub cultivates community through dynamic events, social impact initiatives, and meaningful cultural partnerships. With over 20 locations across Europe, The Social Hub is home to an international, purpose-driven community. Through The Talent Foundation, its non-profit arm, The Social Hub invests in educational programs and inclusive opportunities that help people grow and thrive. Whether you're staying for a night or shaping your future, The Social Hub is where change-makers and curious minds come together to build the society of tomorrow.
