General Director of Editorial Protiendas for the past 20 years, where she combines her passion for marketing communication with strong client relationship management. She drives innovation and profitability across both print and digital publications — Proarquitectura, Hostelpro, Protiendas, and Prosostenible — connecting leading brands with nearly 20,000 professionals who help power the Spanish economy. As a WIRES member, she brings a cross-disciplinary perspective to the real estate sector, enriching editorial coverage and opening new avenues for collaboration. Among her key achievements are continuous growth in advertising revenue, securing exclusive media partnerships for major industry events, leading a multidisciplinary team of over 10 professionals (editorial, sales, marketing, and design), and most recently, launching the Interior Designers Guide in May 2025 — the first and only of its kind, featuring around 170 interior design studios, with plans for annual updates.
Editorial Protiendas S.L.U. has over 20 years of experience in publishing technical and professional publications that accompany the evolution of key sectors such as architecture, technology, hospitality, and sustainability. Through specialized magazines such as Proarquitectura, Protiendas, Hostelpro, and Prosostenible, as well as landmark annual editions like the Guide to Architecture Studies and the Construction Materials Yearbook, Editorial Protiendas provides rigorous content and essential tools for professionals and institutions. In 2025, we continue to innovate with the launch of the First Guide to Interior Designers, a pioneering publication that showcases interior design talent in Spain and offers a comprehensive, up-to-date overview of the sector. With a constant commitment to excellence and editorial innovation, Editorial Protiendas remains a key reference point for those leading development and transformation in their respective fields.
