MAD26-nov17-19

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interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Ge to know all the speakers

Get to know the participating brands

interihotel brings together more than 350 of the best international brands. Furniture, lighting, materials, construction solutions, and technology: everything a hospitality design project could possibly need.

Get to know all the participating brands
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Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab

Interiors Living Lab is an AMBIT Living Spaces Cluster project that brings together different experimental spaces focused on hotel and restaurant design.

Interior design concepts, materials, craftsmanship and emerging technologies converge in this laboratory to explore new solutions, generate knowledge and anticipate the future of the hospitality sector.

Explore the Interiors Living Lab spaces
MAD26 Concept Room

MAD26 Concept Room

A Concept Room designed by HBA and inspired by Barceló Hotel Group.

MAD26 Concept Restaurant

MAD26 Concept Restaurant

A Concept Restaurant designed by Livit Design and inspired by Lamucca.

Materials Lab

Materials Lab

An exhibition of innovative materials selected for their performance, impact and sustainability attributes.

Craft Lab

Craft Lab

A space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

An experimental space dedicated to emerging digital technologies and their applications in interior design.

Jordi Cuenca

  • Dia: 21 Oct. / Cultural Encounters, 23 Oct. / The Business of Encounters

Creative director & CEO, Verum Hotel Development

Especializado en arquitectura hotelera, diseño y restauración, es titulado en Diseño Interior por DIAC y Artes Aplicadas por Llotja , así como project manager por CCB. Ha sido director técnico en distintas empresas del sector como Consulai o G5 Integral de Arquitectura, para más tarde tomar la Gerencia de Área Interior Procurement.  Actualmente es director creativo y CEO de Verum Hotel Development SL , desde donde se apuesta por la mejora constante en el diseño y la funcionalidad hotelera. Promueve la sociedad Hartec Hotel Cluster SL para la internacionalización e industrialización de proyectos en el Caribe. Entre sus proyectos destacables podemos encontrar los hoteles Claris ( Barcelona ) o  Urban (Madrid), hoteles Amare (Marbella, Ibiza ), el Hotel Doubletree by Hilton Madrid Prado, los hoteles Tapestry by Hilton ( Madrid y Barcelona) o Novotel Marques de Nervión, para Accor en Sevilla. Actualmente es Presidente del Colegio de Interioristas de Barcelona. 

Verum Hotel Development es una consultora para el desarrollo y puesta en marcha de proyectos hoteleros, construida por profesionales de amplia experiencia y conocimientos específicos en el sector hotelero, con una visión única en la Innovación del espacio y el tratamiento de la imagen. Convierten espacios en experiencias de alto nivel desarrollando proyectos integrales, para dejar una huella propia en la percepción del usuario, generado reconocimiento y rentabilidad.  Pueden realizar la búsqueda del emplazamiento, realizar el estudio de viabilidad del establecimiento, conceptualización, estudios de viabilidad económico-financiero, búsqueda de operadores, diseñando y ejecutando el proyecto llave en mano con máximo rigor en los plazos de entrega. Su propósito es facilitar el proceso de proyectos hoteleros con el compromiso de realizar cada entrega en el plazo fijado con el más alto nivel de excelencia y al precio más competitivo. Trabajan para marcas de cadenas internacionales, así como para hoteles de grupos independientes.

verumhd.com

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