MAD26-nov17-19

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interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Ge to know all the speakers

Get to know the participating brands

interihotel brings together more than 350 of the best international brands. Furniture, lighting, materials, construction solutions, and technology: everything a hospitality design project could possibly need.

Get to know all the participating brands
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Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab

Interiors Living Lab is an AMBIT Living Spaces Cluster project that brings together different experimental spaces focused on hotel and restaurant design.

Interior design concepts, materials, craftsmanship and emerging technologies converge in this laboratory to explore new solutions, generate knowledge and anticipate the future of the hospitality sector.

Explore the Interiors Living Lab spaces
MAD26 Concept Room

MAD26 Concept Room

A Concept Room designed by HBA and inspired by Barceló Hotel Group.

MAD26 Concept Restaurant

MAD26 Concept Restaurant

A Concept Restaurant designed by Livit Design and inspired by Lamucca.

Materials Lab

Materials Lab

An exhibition of innovative materials selected for their performance, impact and sustainability attributes.

Craft Lab

Craft Lab

A space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

An experimental space dedicated to emerging digital technologies and their applications in interior design.

Luca Pronzato

  • Dia: 23 Oct. / The Business of Encounters

Founder & Artistic director, We are ona

Sommelier and entrepreneur, founded We Are Ona in 2019, where he leads curation and artistic direction. After 12 years as a sommelier and working in numerous restaurants such as René Redzepi’s NOMA in Copenhagen and chef Atsushi Tanaka’s restaurant in Paris, Luca Pronzato dedicated himself to reinventing the gastronomic experience by blending architecture, design, and culinary arts, integrating aesthetic and narrative elements. Today, Luca Pronzato, organizes over 100 culinary experiences per year worldwide. Whether for brands like Chanel, Saint Laurent, or Jacquemus at private dinners, or through public pop-ups alongside major cultural events of the year, he collaborates with leading figures in architecture, such as Carla Sozzani and Cristina Celestino in Milan, as well as in art and design, including Willo Perron, Harry Nuriev, Carsten Höller and Alexandre de Betak. He also partners with renowned chefs such as Mory Sacko, Dalad Kambhu, and Sayaka Sawaguchi. 

We Are Ona, founded in 2019 by sommelier and entrepreneur Luca Pronzato, is an international platform that reinvents the gastronomic experience by blending cuisine, architecture, art, and design. With more than 12 years of experience in renowned restaurants such as NOMA in Copenhagen and Atsushi Tanaka’s restaurant in Paris, Pronzato drives an innovative concept where food becomes an aesthetic and narrative experience. The company organizes more than 100 culinary experiences per year worldwide, working with luxury brands such as Chanel, Saint Laurent, and Jacquemus in private dinners, as well as through public pop-ups linked to major cultural events. Its collaborations span architects and designers such as Carla Sozzani, Cristina Celestino, Willo Perron, and Harry Nuriev, as well as contemporary artists and renowned chefs including Mory Sacko, Dalad Kambhu, and Sayaka Sawaguchi. We Are Ona has established itself as a global benchmark in exclusive and multidisciplinary gastronomic experiences.

weareona.co

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