MAD26-nov17-19

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interihotel is the leading event in interior design for hotels and restaurants. Each year, it brings together hoteliers, restaurateurs, investors, interior designers, and architects to shape the future of hospitality design together.

Every space, talk, and project is designed to connect talent and purpose. Because when the right people come together, transformation happens.

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Ponentes interihotel

Who comes to interihotel



Get to know the speakers for this new edition

In each edition we bring together designers, hoteliers and restaurateurs, brands, provocateurs and agents of change to find new answers. interihotel is designed with the purpose of offering our visitors the impulse to stop and be inspired, connect and reflect.

Ge to know all the speakers

Get to know the participating brands

interihotel brings together more than 350 of the best international brands. Furniture, lighting, materials, construction solutions, and technology: everything a hospitality design project could possibly need.

Get to know all the participating brands
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Visit interihotel 2026


From November 17 to 19, 2026

Find us at IFEMA Madrid
Opening hours: 10:00h to 19:00h


interihotel Madrid 2026 is the stage where hospitality design is decided live. Entry is reserved for active professionals -hoteliers, restauranteurs, interior designers, and investors-. We look forward to seeing you there.


Interiors Living Lab

Interiors Living Lab is an AMBIT Living Spaces Cluster project that brings together different experimental spaces focused on hotel and restaurant design.

Interior design concepts, materials, craftsmanship and emerging technologies converge in this laboratory to explore new solutions, generate knowledge and anticipate the future of the hospitality sector.

Explore the Interiors Living Lab spaces
MAD26 Concept Room

MAD26 Concept Room

A Concept Room designed by HBA and inspired by Barceló Hotel Group.

MAD26 Concept Restaurant

MAD26 Concept Restaurant

A Concept Restaurant designed by Livit Design and inspired by Lamucca.

Materials Lab

Materials Lab

An exhibition of innovative materials selected for their performance, impact and sustainability attributes.

Craft Lab

Craft Lab

A space to explore how experimental and hybrid expressions of contemporary craftsmanship can be integrated into hotel and restaurant design.

Xperience Lab

Xperience Lab

An experimental space dedicated to emerging digital technologies and their applications in interior design.

Eva Longoria

ROCKWELL GROUP

As a Partner and the Studio Leader of Rockwell Group’s Madrid office, Eva leverages her lifetime expertise in interior design to strengthen the firm’s presence in Europe. Her passion for how spaces influence the way we live began early, inspired by her parents, both architects and interior designers. After moving to NY and earning a BFA from Parsons School of Design, Eva joined Rockwell Group in 1995. Those formative years informed her return to Madrid, where she led her own studio for over a decade. When the firm opened its Madrid office in 2010, her return felt like a natural next step. Over the past 15 years, Eva has driven the studio’s European growth with curiosity, material sensitivity, and a refined eye for detail. Her work spans projects including Nobu Hotel Barcelona, JW Marriott Madrid, The Prince Gallery Tokyo Kioicho, and Virgin Hotels Chicago. As Partner, she approaches design as storytelling, crafting immersive, memorable experiences that endure.

Rockwell Group is a multidisciplinary architecture and design firm that brings together creativity, innovation, and thought leadership in every project. Founded in 1984 by David Rockwell in New York, the studio merges architecture and performance to create immersive environments and memorable experiences worldwide. With offices in New York, Los Angeles, and Madrid, a team of over 350 professionals is driven by a shared focus on connection, community, and storytelling. Each project begins with a strong narrative that guides design across a wide range of sectors, from hospitality and cultural spaces to education, transportation, and set design. Established in 2005, the Madrid office extends the firm’s vision across Europe through a multidisciplinary team of designers and architects. Rockwell Group’s portfolio includes global collaborations with brands such as Nobu, W Hotels, and Virgin Hotels, alongside cultural and theatrical work, earning recognition including Tony, Emmy, and National Design Awards.


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